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Heintel Group

Keeping people safe and secure.
A portfolio of products built on tradition and innovation.

Founded in 1919 as a supplier of bandages, healthcare products, medical instruments and assistive devices, Rudolf Heintel Gesellschaft m.b.H. has grown over the past 100 years to become one of the leading providers of hospital equipment and supplies in Austria. As an established player in the medical devices sector, Heintel today is more than just a product specialist. Years of experience in a wide range of product categories and broad medical know-how come together in the company’s team of experts. The Heintel Group’s medical device consultants are also available for comprehensive product training, operating theatre support and specialist lectures.

The customer delivers the basis for the portfolio.

For the team at Rudolf Heintel Gesellschaft m.b.H., customer proximity is not just an empty marketing term – it is the cornerstone of our sales strategy. Our extensive product portfolio, structured according to target groups, is constantly being updated and expanded as part of our commitment to remain a trusted partner in the long term. Even in this age of digitalisation, our field sales team is still on the road every day, visiting hospitals and care facilities throughout Austria to promote the extensive range of products from our partners as well as innovations from our in-house manufacturer HSO. We are very proud of the fact that HSO has already filed three international patents. This innovative strength not only is confirmation that our strategy is working but will continue to show us the way forward in the future. The Heintel Group further covers the range of medical devices in the fields of radiology, interventional radiology and gastroenterology and through its subsidiary Cherrymed in the fields of orthopaedics and trauma surgery. This large network of partners enables us to actively present innovative new products and product extensions on the Austrian market on a permanent basis. The daily interaction and communication with our customers, and the resulting customer proximity, allow us to react quickly to market changes and to respond to customer needs, which ultimately strengthens our partnerships on a lasting basis.

Our main task is the responsible procurement of advanced medical devices on the world market for the benefit of patients and hospital staff. We are the communication hub between manufacturers and users. Our long-term partners include some of the biggest names in the industry as well as leaders on the global market.
Mag. Markus Pöltenstein
Managing Director
National partner for international manufacturers.

Heintel’s customers benefit from a strong network of manufacturers that has been built up over the years and remains engaged in a lively exchange of knowledge and ideas. As a specialist medical technology vendor, Heintel and its team of experts act as a direct point of contact for users, which significantly contributes to product optimisation and innovation. As an established player in the Austrian medical devices market, Rudolf Heintel Gesellschaft m.b.H. has earned itself a reputation as a reliable and competent supplier for hospitals and care facilities.

Heintel Group goes Asker

Heintel Group is part of Asker Healthcare Group. Asker is a partner to caregivers across Europe, providing medical supplies, devices and equipment. We build and acquire leading companies that support the healthcare system to improve patient outcomes, reduce total cost of care and ensure a fair and sustainable value chain. The group has 2,100 employees in 14 countries and revenues amounts to EUR 1 billion.